Colours have the power to influence human behaviour and perception. The right colour palette can make your brand more recognisable and emotionally resonant.

The Psychology of Colour

Red: Energy, excitement, and urgency.

Blue: Trust, calm, and professionalism.

Yellow: Optimism, warmth, and clarity.

Green: Health, balance, and growth.

Purple: Creativity, luxury, and wisdom.

Black: Power, elegance, and sophistication.

Building Your Brand Colour Palette

Start with a Core Colour: This should be the colour most associated with your brand.

Select Supporting Colours: These add depth and variety but should harmonise with the core colour.

Add Neutrals: Whites, greys, and blacks are essential for balance.

Test Your Palette: Check your palette for contrast and legibility.

Tips for Consistency

Use the same colours across your website, packaging, social media, and advertising.

Create a brand colour guide to ensure uniformity across platforms.

The right colour palette enhances emotional connection and makes your brand memorable.